Urdaneta City is a vibrant first-class city in the province of Pangasinan. Strategically located in Northern Luzon, it serves as a key trading center and transportation hub.
Known for having the largest public market in Northern Luzon, Urdaneta is a bustling mix of urban progress and countryside charm. Whether you’re visiting for business, leisure, or culture, Urdaneta welcomes you with open arms.
Urdaneta City was founded on January 8, 1858, and was named after Fray Andrés de Urdaneta, a Spanish friar and navigator. Originally part of the town of Binalonan, it became an independent town as settlers sought better farming opportunities.
Over time, Urdaneta grew into a vital trade and agricultural hub in Pangasinan. Thanks to its central location, strong community, and growing economy, it was officially converted into a component city on March 21, 1998.
Today, Urdaneta is known as the “Gateway to Northern Luzon,” balancing modern development with deep cultural and historical roots.
A cherished home of faith and peace in the heart of Urdaneta City. Here, generations gather to pray, celebrate, and find hope under its loving roof.
Where the city comes alive after sundown. A warm, bustling spot filled with food, finds, and friendly faces — a place where community and culture meet under the night sky.
A peaceful spot in the city’s heart, where families gather, children play, and everyone finds a moment of rest and happiness under the shade of trees..
Urdaneta thrives as a commercial center in Pangasinan. With its large-scale market, active farming industry, and growing number of banks, malls, and businesses, it’s one of the fastest-growing cities in Region I. Small businesses, agriculture, and trade continue to drive the local economy, supported by a hardworking and business-minded community.
Urdaneta City Fiesta, celebrated from December 1–8, is a vibrant blend of faith, culture, and community. It features colorful parades, street dancing, concerts, a carnival, and thanksgiving ceremonies — all in honor of the city’s patroness, Our Lady of the Immaculate Conception.
Urdaneta Cathedral
Rizal Park
Urdaneta Night Market
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